Aydha Mehnaz has made history by becoming the first Bangladeshi to be featured in the Forbes 30 under 30 Class of 2024 Europe, recognized for her outstanding contributions in international media and marketing.
In her role as the celebrity and media relations lead at the renowned French fashion brand Mugler, Aydha has achieved remarkable success. Under her stewardship, Mugler’s media impact value, determined by total media placements and mentions, has skyrocketed from $58 million before the Covid pandemic to an impressive $200 million today. She has spearheaded notable collaborations with global icons such as Dua Lipa and Bad Bunny. Aydha’s creative vision has also resulted in iconic moments, including Beyoncé’s striking Mugler bee look and several viral appearances by Kylie Jenner. Her achievements underscore her exceptional talent and mark a significant milestone for Bangladeshi representation in the international arena.
