Every September, one of the biggest questions in the tech world is: “When does the iPhone 17 come out?” If you’ve been searching for “when is the iPhone 17 coming out”, you’re not alone. With millions of people waiting for Apple’s next-generation iPhone, the release timeline is one of the most searched topics each year.
Based on trusted reports, leaks, and Apple’s past patterns, we now have a strong idea of exactly when the iPhone 17 will be released, when pre-orders will start, and when reviews will drop.
Apple iPhone 17 Keynote Event Date
Apple traditionally holds its keynote in the second week of September, usually on a Tuesday. In 2025, that lines up with Tuesday, September 9, 2025.
While last year Apple surprised some by hosting the event on a Monday, analysts like Sean Keach (The Sun) and David Phelan (Forbes) both agree that September 9 is the most likely keynote date this year. Invitations are expected to be sent out on Tuesday, August 26, 2025, around 8 a.m. PT / 11 a.m. ET / 4 p.m. UK.
📌 Keynote Date (Expected): September 9, 2025
When Do iPhone 17 Pre-Orders Start?
If you’re wondering not just when the iPhone 17 comes out but when you can order it, the answer is just a few days after the keynote. 
-
Pre-orders open Friday, September 12, 2025, at 5 a.m. PT (8 a.m. ET / 1 p.m. UK).
-
Apple usually allows customers to prepare early by adding their chosen iPhone to their bag the day before, making checkout faster once pre-orders go live.
📌 Pre-Orders Begin: September 12, 2025
iOS 26 Release Date
The new iPhone will ship with iOS 26, Apple’s latest operating system. According to Apple’s history, the software update will be rolled out a few days before the iPhones officially launch.
-
iOS 26 Release: Monday, September 15, 2025, at 10 a.m. PT / 1 p.m. ET / 6 p.m. UK
📌 This update will be available not just for iPhone 17, but also for older models back to the iPhone 11.
When Will iPhone 17 Reviews Be Published?
Apple typically lifts the review embargo for major outlets a few days before launch day. This allows tech reviewers to share impressions before customers start receiving devices.
-
Expected Review Date: Tuesday, September 16, 2025 (with the possibility of September 17).
📌 So if you’re holding off until you see what experts think, you won’t have to wait long.
When Does the iPhone 17 Come Out in Stores?
Now for the biggest question: “When does iPhone 17 come out?”
According to Apple’s long-standing pattern:
-
Official Release Date: Friday, September 19, 2025
-
Available both in Apple Stores and through carriers worldwide on launch day.
This matches nearly every major iPhone release over the past decade, falling on the Friday following the keynote.
📌 Final Answer: The iPhone 17 release date is September 19, 2025.
What Else Will Apple Launch?
The iPhone may be the star of the show, but Apple rarely launches it alone. Reports suggest the keynote will also feature:
-
Apple Watch Series 11
-
Apple Watch Ultra 3
-
Apple Watch SE (3rd Generation)
These will likely be announced before the iPhone segment, keeping tradition with Apple’s event flow.
Summary: When Is the iPhone 17 Coming Out?
To recap everything we know so far:
-
📅 Apple Event Keynote: Tuesday, September 9, 2025
-
🛒 Pre-Orders Begin: Friday, September 12, 2025
-
📲 iOS 26 Release: Monday, September 15, 2025
-
📰 Press Reviews: September 16–17, 2025
-
📦 iPhone 17 Release Date: Friday, September 19, 2025
So if you’re asking “when is the iPhone 17 coming out?”, the answer is: September 19, 2025, with pre-orders opening a week earlier.
Apple’s schedule rarely changes, and now with multiple reliable sources aligning on the same dates, fans can confidently mark their calendars.
📌 iPhone 17 Release FAQs
Q1: When does the iPhone 17 come out?
The iPhone 17 release date is Friday, September 19, 2025. Apple typically launches new iPhones on the Friday following its September keynote event, and this year is no different. Customers will be able to purchase the iPhone 17 both in Apple Stores and online through Apple and carriers worldwide.
Q2: When is the iPhone 17 coming out?
The official Apple keynote unveiling the iPhone 17 is expected to take place on Tuesday, September 9, 2025. Following the announcement, pre-orders will begin later that week on September 12, 2025, with the phone shipping and hitting stores on September 19, 2025.
Q3: When does iPhone 17 pre-order start?
Pre-orders for the iPhone 17 will open on Friday, September 12, 2025, at 5 a.m. Pacific Time (8 a.m. ET / 1 p.m. UK). Apple often allows customers to prepare by selecting their model, color, and storage a day before pre-orders officially go live.
Q4: Will the iPhone 17 launch with new software?
Yes. The iPhone 17 will debut with iOS 26, which is set to release to the public on Monday, September 15, 2025. The update will also roll out to older iPhones, starting from the iPhone 11.
Q5: What other products will Apple launch with the iPhone 17?
Alongside the iPhone 17 and iPhone 17 Air, Apple is expected to unveil the Apple Watch Series 11, Apple Watch Ultra 3, and the third-generation Apple Watch SE at the same September event.
